Accelerate Reports on Corporate Responses to Virtual Worlds


From the vBusiness Expo in Second Life – On-boarding new hires with virtual worlds, John Boring, Accelerate

John reports on study to gauge barriers and interest in virtual worlds from corporate sector, sneak peek from the report:

Top 5 Barriers to Adoption of Virtual World Tech

1. lack of clear ROI is strong #1
2. worry about insufficient resources to build or maintain
3. corporate culture
4. lack of executive support because age 35+ are the deciders and they still see these as video games
5. data security

Top 5 Apps they think virtual worlds will enhance/most willing to work with

1. sales training
2. collaboration
3. knowledge management
4. employee engagement
5. stimulating creativity

He thinks the culture change will be bottom up, as younger managers who are already experienced gamers come in to upper management levels and get to make decisions.


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This entry was posted on Friday, April 25th, 2008 at 12:27 pm and is filed under BlogHUD, Second Life, Technology, Virtual Worlds. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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