{"id":337,"date":"2008-03-12T20:14:51","date_gmt":"2008-03-13T01:14:51","guid":{"rendered":"http:\/\/fleeep.net\/blog\/?p=337"},"modified":"2008-03-12T20:14:51","modified_gmt":"2008-03-13T01:14:51","slug":"reading-join-the-conversation","status":"publish","type":"post","link":"http:\/\/www.fleeptuque.com\/blog\/2008\/03\/reading-join-the-conversation\/","title":{"rendered":"Reading: Join the Conversation"},"content":{"rendered":"

\"Join<\/p>\n

Finally getting a chance to read Joseph Jaffe’s Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership<\/a>. It got buried in a stack of stuff during the Great Living Room Baseboard Debacle and only re-emerged this weekend following the Great Excavation Of The Spare Room.<\/p>\n

I’m not in the marketing game and didn’t learn what an “affiliate” was until Twitter, but I’m thinking that there may be lessons for educators in here somewhere. I caught the tail end of a CSPAN broadcast the other day where Science Professor SoandSo was talking about how badly academia has failed to “market” the value and meaning of scientific research and education as a whole. When surveys consistently show that some unbelievable percentage of Americans don’t understand that evolution happens and that the natural selection part is the _theory_, you have to agree with Science Professor SoandSo. We’re doing something wrong, clearly!<\/p>\n

I met jaffejuice through Twitter<\/a> ages ago, it seems, and took him up on his offer of a free copy in exchange for an honest review<\/a>, so it’s about time I got to it. Will let you know how it goes and hopefully I’ll find some good insights that might be of use to the educational community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Finally getting a chance to read Joseph Jaffe’s Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership. It got buried in a stack of stuff during the Great Living Room Baseboard Debacle and only re-emerged this weekend following the Great Excavation Of The Spare Room. I’m not in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7,10,13,20,21,28,246],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","hentry","category-books","category-community","category-deep-thoughts","category-education","category-media","category-memes","category-technology","category-web-2-0"],"_links":{"self":[{"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/posts\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fleeptuque.com\/blog\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}